RedNote Platform Chief Content Officer & RedNote Operator

Responsible for platform content strategy planning, leading the content team in creating high-quality social media tutorials and industry analysis.

• Created and maintained the RedNote operation knowledge base, having authored over 50+ professional articles.

• Developed RedNote operation training courses, training over 1,000 students.

• Provided RedNote marketing consulting services for RedNote brands, achieving 98% client satisfaction.

SocialFirst Digital Marketing Agency, Senior Social Media Manager

Led the social media team, responsible for RedNote account operation and advertising placement for multiple well-known brands.

• Managed annual advertising budgets exceeding 100,000 CNY, achieving an average ROI of 1:3.5.

• Successfully built 3 top-tier vertical RedNote accounts, accumulating over 1 million followers.

• Established standardized RedNote content creation and ad placement processes.

NewMedia Technology Company, Content Marketing Specialist

Responsible for the company's social media content creation and operation, with a key focus on the RedNote platform.

• Built the company's official RedNote account from 0 to 1, gaining over 100,000 followers within 6 months.

• Planned and executed multiple successful content marketing campaigns, with a single note achieving 500,000+ exposure.

• Established a content data analysis system to optimize content strategy.

University of Missouri School of Journalism, Master's Student

Research Focus: New Media Communication, Social Media Marketing

• Published academic paper "Research on RedNote Platform Content Ecology and User Behavior".

• Participated in multiple horizontal research projects related to social media.