In recent years, as the digital music market continues to develop and competition intensifies, major music platforms have upgraded and optimized membership services, with price adjustment becoming one of the focuses of user attention. Recently, QQ Music announced an adjustment to its membership prices, a change that quickly sparked widespread discussion.
 

QQ Music membership price adjustment details

According to information officially released by QQ Music, starting from 0:00 on January 9, 2024, the automatic renewal fee for Green Diamond Deluxe Edition WeChat will be adjusted from the original 11.4 yuan/month or lower (such as the preferential price enjoyed by some users) to 15 yuan/month. In addition, the membership prices for continuous monthly subscription, continuous quarterly subscription, and continuous annual subscription will also be increased accordingly. Specifically, the price of continuous monthly membership increased from 13 yuan/month to 15 yuan/month, the price of continuous quarterly membership increased from 35 yuan/quarter to 45 yuan/quarter, and the price of continuous annual membership increased from 88 yuan/year in the first year to 158 yuan/year in the following year.

It is worth noting that QQ Music’s price adjustment is mainly targeted at “existing automatic renewal members”, that is, those users who have been luxury green diamond automatic renewal members before midnight on May 1, 2022 and have not interrupted the automatic renewal status. For this group of users, QQ Music stated that it will adjust according to the new price standards. Student members are not affected by this price adjustment.
 

User feedback and discussion

The adjustment of QQ Music membership prices quickly sparked heated discussions on the Internet. Some users expressed their understanding and support, believing that with the increase in music copyright costs and the optimization of platform services, appropriate price adjustments are reasonable. However, many users are dissatisfied with this, believing that the price has increased significantly, the service has not been significantly improved, and the price/performance ratio has declined.

Some netizens shared their views on social media. Some said they would consider canceling automatic renewal or switching to other music platforms, while others hoped QQ Music could provide more value-added services to match the price increase. In addition, some netizens mentioned that other music platforms such as Kuwo Music have also experienced similar price increases, triggering wider industry discussions.

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Industry background and trends

In fact, the adjustment of QQ Music membership prices is not an isolated case. In recent years, with the enhancement of copyright awareness and the standardized development of the music market, major music platforms have been increasing investment in copyright and service innovation. This has led to an increase in platform operating costs, which in turn has driven up membership prices. At the same time, as users’ requirements for music quality and service experience increase, music platforms also need to attract and retain users by improving service quality and adding value-added services.

Therefore, from the perspective of industry development, the adjustment of QQ Music membership prices is in line with market rules. However, for platforms, how to maintain user satisfaction and loyalty while prices increase is still a problem that needs to be seriously considered and solved.
 

Conclusion

The adjustment of QQ Music membership prices has attracted widespread attention and discussion. Although some users are dissatisfied with this, it is also an inevitable result under the background of market rules and rising copyright costs. For QQ Music, more efforts need to be made in improving service quality and adding value-added services in the future to better meet user needs and win user trust. At the same time, users also need to view price adjustments rationally and make reasonable choices based on their own needs.